Our Anti Spam Policy

Spam is any email you send to a recipient who has not granted verifiable permission for the message to be sent.

When you send an email to someone you don't know, that's an "unsolicited" email. Sending one unsolicited message to someone is obviously not spam. But when you send an unsolicited email to an entire list of people you don't know, that's spam.

IT Walk follows strong, zero-tolerance anti-spam policy to protect the email delivery and reputations of our customers. We hold the privacy of all users in the highest regard, as well as the recipients of emails sent by our customers. Our anti spam policy follows the below rules to avoid spamming.

  • Use only opt-in subscribers list when sending emails for your campaigns. Preferably, double opt-in subscribers list increases more deliverability as users have already confirmed to receive emails from you.
  • If you send emails or newsletters for different topics, deliver emails to subscribers who actually subscribed for that particular topic. Including all subscribers in your contact list hurts your campaign deliverability as users will start complaining when they receive email from you.
  • Our Abuse Desk monitors all the complaints submitted by the recipients and take necessary action to resolve the issue. In case of any dispute, we ask you to produce the evidence that subscribers have mentioned their consent to receive emails from you.
  • You must give a provision to unsubscribe from your campaigns and remove all unsubscribe requests within 7 days of receipt. Don’t include unsubscribed data for your future campaigns.
  • Mention proper signature in your email, so that recipients know from where the email is originating.
  • Give proper information as to where you got subscribers data in the email content, e.g. "you received this email because you signed up for our newsletter at www.domain.com".

Allowed Threshold Limits

Try to avoid Abuse Complaints from multiple ESPs like Yahoo, Hotmail, Gmail and etc. You can easily achieve this by using ONLY DOUBLE OPT-IN subscribers in your campaigns. Our back-end automated jobs automatically process these abuse complaints and suppress those contacts in your database to avoid recurrence. If you are still getting multiple / continuous Abuse Complaints from ESPs, we ask you to show the proof for your users' subscription process to check whether you are following all the guidelines properly or not.

Customers should follow the below terms in order to start using IT Walk service.

  • Complaint rate: You should keep your complaint rate below 0.01%.
  • Unsubscribe rate: Generally speaking, an unsubscribe rate of less than 1% means you are within industry norm. However, below 0.5% rate means your email practices are good. Above 0.5% rate means you should work on it.
  • Bounce rate: In idle scenario your overall bounce rate should not exceed 3%.

Complaint Procedure

At IT Walk Email Marketing Solutions we abide by Anti Spam rules and take each incident serious if any of our customers is not following rules. In case you receive any unexpected email from our customers, please follow any one of the following steps. Please be informed that it takes sometime to resolve the issue.

  • If you don’t want to receive email from the sender, please use the reference link “unsubscribe” appearing at the bottom of your email content. You will be automatically removed from our system within 24 hours and no longer get emails from the sender.
  • Alternatively, you can also contact us at [email protected] by sending complete headers of the unexpected email you recieve.

Account Termination

We reserve right to terminate your account permanently in case we identify that you are are doing spamming. Our automated software monitors all spamming activity and takes necessary action immediately when camapigns are exceeding the allowed threshold limits as mentioned in the above section.

In case of any dispute about your account termination, we can ask you to prove that you have permission from your recipients. If you are able to produce such proof, we can re-activate your account.

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